The Pentagram-based environmental public service Do The Green Thing has released its eleventh Issue: ‘Why your dog can – and should – go vegan’. Published in the wake of the IPCC's Special Report on Global Warming – which warns that a massive reduction in meat consumption is vital to guarantee future food supply – Issue 11 spotlights one of the lesser considered culprits of excessive meat consumption: dog food.

The Issue's editorial closes with ‘Happy To Be Vegan,’ a campaign featuring five plant-powered pooches, at varying points in their vegan journeys.

Creative Roles
Art Direction + Design
Concept-Creation

Collaborators
Ashley Johnson – Writer
Chloe Ting – Producer
Naresh Ramchandani – Writer & Director
Rachel Oates – Photographer
Zuki Sedgley – Writer