On the Wild Side
Branding, Illustration, Packaging Design
On the Wild Side is a Limerick based artisan food stall specialising in unique patés, cured meats, dips and soups- all inspired by the environment, the sea and the foreshore. In 2014, Olivier Beaujeann wanted a new visual aesthetic for his artisan brand and products.
The new brand identity showcases Olivier's fresh and unique ingredient combinations, which capture the essence of the environment, bottling them so to speak. The bottles' contents change throughout the range of products making for an alternating logo that informs the customer exactly what they are purchasing whilst always keeping the logo recognisable to the brand.