Confused.com - YCN
Game Design, Intergrated Campaign
This intergrated advertising campaign was made in collaboration with Brendan Madden and Rachelle Connel for the 2014 YCN competition. 'Make a B-Line to the C-line' is an interactive advertising campaign aiming to entice 17-25 year olds to purchase car insurance through the price comparison website Confused.com. It consists of a competition, a smartphone game, interactive print ads, online advertising and a Bumble Sea lion.